Product design and experiential marketing




I'm Danielle Baskin — a product designer, situation designer, and visual artist. I design experiences across all mediums and have sold products and concepts to people around the world: optical illusions of a cloud to NASA, ice cream tricycles to Nickelodeon, branded avocados to Salesforce, and bicycle helmets to Reebok. I was featured in The New York Times article 27 Years Old, 6 Companies, 1 Employee: Herself. My work has been called "completely inventive" by Mashable, "there is nothing more 2016 than this" by Vice, as well as featured in Fast Company, Business Insider, Engadget, The Verge, CNET, Oprah, and MacWorld. My stunts have probably been shared in your Slack channels and on your Twitter feed.


I'm based in a garage in San Francisco, and was formerly based in closets in New York. I grew up on the Internet running virtual businesses in MMOs and playing adventure games. I later became a painter and started the company Inkwell Helmets, which developed the world's largest selection of helmet graphics. I designed and painted several thousand helmets, inspired by the conversations I'd have with strangers about my helmet while cycling around the city. I love playing with color and composition on non-traditional surfaces.


In 2010, I became involved with a few immersive theater companies in New York. I built sets and props, including counterfeit artwork that New York Times has called "remarkable". I was simultaneously building an eComm business, which challenged me to think about products as experiences. I try to blend product design with immersive theater and take existing concepts and turn them into out of the ordinary experiences: like a domain name swap, going camping at Dreamforce, or turning my tricycle into a mobile office to promote a new coworking space.

I'd like to help companies and organizations figure out new ways to engage their audiences through delightful and strange experiences. I can do tactical, boring work, as well as design conceptual frameworks for thinking about products. I'm excited about building stuff that makes people interact with the world differently.


Outside of my work, I play video games, create Internet pranks, explore abandoned buildings, and I'm a freelance boss for self-employed people. I also speak to corporate teams about innovation strategies. If anything in my portfolio strikes a chord, let's start a conversation. Email You can also tweet at me @djbaskin. My resume is available upon request.

For occasional email updates, sign up for my Tiny Letter.

To support my artwork, visit my Patreon.


North Brother Island: a Journey Through New York City’s Forbidden Island
Odd Salon, San Francisco, CA, April 17, 2018

Should Drones Be Wearing Sweaters?
Maker Faire Bay Area, May 19, 2018

Arts + Tech Panel
Sentry Scouts, San Francisco, CA May 30th, 2018

Always be Pranking: Joey Skaggs vs. the Media
Odd Salon, San Francisco, CA, June 19th, 2018

WedX: Ideas Worth Marrying
A joke for a wedding speech! Portland, Oregon, November 10, 2018